Archana Aarthi

Service Image

Where Fashion Meets Purpose. Where Talent Finds a Stage

I'm Archana dhanapal, a fashion director, designer, graphic designer, stylist, and guest lecturer. I was born in a small town but had a big dream. I did my schooling in my mother tongue, Tamil, which taught me the art. My overflowing creative mind and crafty hands pushed my parents to permit me to join fashion design rather than engineering. My outstanding performance and progressive grades led the way to NIFT. My talent and rapid improvement helped me overcome the cultural shock and dominant environment. From that great platform, I timely caught up with my career train. The fashion industry warmly welcomed a unique professional artist.

My continuous, innovative concepts were honoured by the IPA (International Photography Award) 2016 for concepts.

I started my styling and design concept company "Artmode" (@artmode.in). It's a decade old now, but I still have an endless fire in me: the dream of launching a brand. I aimed twice; the first attempt ended due to inexperience, and the second time, it wound up due to financial issues. After some "me time" dust settled, I realized that even now, I have tons of hardships, but beyond those, I have one thing: "courage," named "Ahanaha." As a woman entrepreneur, I always want to share my exposure. I found a profession called mentorship, trying to reach where it's needed. It has been a huge journey, and I have a long way to go. I came across many obstacles and struggles from the place where I started to the place where I am standing now. The consistency of hard work and passion is my stamina. The positive grip on the pessimistic cliff is my strategy. Anyone can be anything. @archanaaarthi